Do you have an online Strategy?

Most companies do not have an effective online strategy. The closest most come to an online strategy is to build a web site as a once off event. A specification, usually drawn up by a company's current IT manager, is given to several web design companies providing a brief outline on the company and image they wish to portray. Once the proposals are in the design house with the lowest price is selected to implement the site.

With this approach it comes as no surprise that the web site fails to deliver any of the promised benefits of an effective online strategy. Building a corporate web site should be a step in a well thought out and executed plan to utilise the Internet to give your company a sustainable competitive advantage.

What are your goals and objectives?

Before designing a web site some time needs to be spent on deciding on your company’s success criteria for your Internet investment. The following questions need to be answered:

• What are the goals and objectives for the company's online strategy?
• What is the company’s target return on investment (ROI)?
• How will the achievement of these targets be measured?
• Who will be responsible for the successful implementation of the internet strategy?
• Who will be responsible for the on-going management of the plan?

At Cyber Strategy we assist companies in developing their corporate online strategies and answering the questions above. We help quantify the success criteria by which the online strategy will be measured, the required ROI and help identify the correct organisational and reporting structure to ensure that there is clear accountability and responsibility for the online strategy.