How usable is your web site?

Web sites need to be designed with the end customer in mind. Usability of a site refers to the visual design and layout of a site, its information architecture and navigation flow. The end user experience of a site is the most important factor in a successful internet presence.

Web Sites should be designed with the end user in mind

Often input into a sites architecture and design is made by industry experts who are familiar with the vocabulary and information structure of a specialist area. End customers are however will have a different way of classifying and searching for information. Just like a physical object where its form is used to denote its function a web site should be designed in such a way that a user intuitively knows how to "use" the
site, find information they need and how to complete their task. As part of your site design process you need to ask:

  • Who is the ultimate end-user?
  • What are the goals and objectives of the end-user?
  • What are the tasks they need to complete to reach their goal and objectives?

For existing site we need to ask:

  • How are users using the site?
  • Are they managing to complete their tasks and objectives?
  • How can we make their tasks completion steps easier ?

Cyber Designs provides usability design and testing services

If a site fails to be easy to use the end user will either give up and fail to find what they are looking for. Not may this result in a lost sale but it may also result in added cost as the customer uses alternative, more expensive channels to get the information they need. At Cyber Designs we carry out usability tests on your web site, identify improvements and implement them. If you are developing a new site we ensure that usability is a part of the foundation of your site.